Most B2B Brands Are Just Adding to the Noise.
Here’s Why They Fail…
92% of startups are stuck in content chaos — pumping out blog posts, tweets, and ads.
But only 8% build brands that people actually remember.
If you’re a B2B founder, you’ve probably been told:
“You need to post more content.”
“Brand awareness will drive demand.”
“Paid ads will fix it.”
Reality check: Brand awareness without brand authority is just noise.
Here’s what separates category leaders from the brands nobody remembers.
The Brutal Truth About B2B Branding
Most B2B companies don’t fail because they lack a great product.
They fail because they blend in.
Let me show you a brand that did the opposite.
Case Study: Gong
In 2015, Amit Bendov saw a massive problem in sales:
Companies spent billions on tools… yet sales teams still made gut-feel decisions.
CRMs tracked numbers — but they didn’t capture why deals were won or lost.
Gong’s insight? Sales teams don’t need more tools. They need truth.
Instead of just building another sales product, Gong built an entire category around one belief:
Real sales insights come from conversations, not spreadsheets.
The result?
Grew from $0 to $100M+ ARR in 5 years
Created a category with 73% market share
Achieved 45% of new deals through organic content
How?
They mastered two essential rhythms:
TEA (Truth, Empathy, Action) → Strategic clarity
EAT (Empathy, Action, Truth) → Tactical execution
Most brands only play one. That’s why they fail.
3 Branding Lessons Every B2B Founder Needs to Know
Your Brand Needs a Single, Undeniable Truth
Gong didn’t sell AI. They sold reality.
— Your move: What’s the ONE belief your brand stands for? (If it’s not clear, your audience won’t care.)Stop Posting. Start Leading.
Gong’s LinkedIn strategy? Not generic “thought leadership.” They shared real data from real sales calls — insights no one else had.
— Your move: What proprietary insights can you share that nobody else can? That’s how you build brand authority.Metrics Mean Nothing Without Meaning
If you’re growing followers but not converting them into trust, you’re losing. Gong didn’t chase vanity metrics. They built a movement around data-driven selling.
— Your move: Are you tracking engagement, or are you tracking impact? Shift your focus.
The Activity Trap (And How to Escape It)
Last month, I spoke to a SaaS founder in London who was burning out. His marketing team was:
Posting 15x daily across 5 platforms
Running bi-weekly webinars with declining attendance
Publishing 3 blog posts per week (but nobody read them)
Growing social followers by 1000%… but leads by only 1%
Sound familiar?
This is the Activity Trap.
His problem wasn’t effort. It was lack of direction.
After applying the Conquer OS framework, we shifted from random content to strategic clarity.
— Content creation time dropped by 60%
— LinkedIn engagement doubled
— Sales cycles shortened by 40%
This is what happens when you stop chasing attention and start building authority.
So, How Do You Build a Brand That’s Impossible to Ignore?
Most founders spend years guessing. Or… they fix it in 5 days.
If you’re serious about leading your category, here’s where to start:
Firstly. Join the Conquer OS Club (Skool Community)
This isn’t just another online group. It’s a strategic hub for ambitious founders building authority. Inside, you’ll get:
— The TEA & EAT Frameworks to align your brand’s strategy with execution
— Brand storytelling methods to craft messaging that actually resonates
— Direct feedback from me and other category leaders to refine your positioning
Join here → Conquer OS Club
Secondly, Book a Brand Strategy Call (If You’re Ready to Lead, Not Just Compete) If you’re a founder or CEO serious about building a category-leading brand, let’s talk.
I only work with brands ready to play at the highest level. If you’re the right fit, I’ll personally help you build a brand that’s impossible to ignore.
🔗 Apply here → Book a Strategy Call
Lastly. Watch My Latest Video on This Topic
I break this down in even more depth in my latest YouTube video:
Watch: Why Most B2B Brands Fail to Connect
Final Thought
Most B2B brands are just adding to the noise.
🚫 More content. 🚫 More ads. 🚫 More tactics.
What actually works?
Brand clarity + category leadership.
What’s the #1 challenge you’re facing with your brand right now?
Drop it in the comments — I reply to every one.
Let’s make your brand unforgettable.
— Arnt
