BRAND YOU ECONOMICS
Timeless, tangible principles and tools to build your brand legacy
In today's fast-paced digital economy, brands no longer control their destiny—customers do. "Brand You Economics" unveils how the transformation into a consumer-driven era is inevitable and can be a powerful strategy if harnessed correctly.
This book provides a roadmap for turning your brand into a customer magnet by fostering a sense of ownership and pride among your audience, turning them into willing and enthusiastic co-creators of the brand narrative.
"Brand You Economics" is packed with innovative tools like the "Brand Humanization Framework" and the "Customer Journey Map," which are essential for any brand aiming to thrive in this new consumer-empowered landscape.
By applying these tools, you can elevate your brand from a mere business to a consumer champion, creating lasting loyalty and sustainable profits.
Who should read it:
Brand managers seeking fresh strategies
Marketing professionals aiming to stay ahead of the curve
Business leaders looking to reinvent their brand
Entrepreneurs building a brand from scratch
Anyone involved in creating or refreshing a brand identity
Reviews:
Great branding book. Highly recommend. I love this book. Not only does it provide meaningful—and implementable—strategies and tactics to build a legacy brand and business, but it also encourages honesty, transparency, adaptability and vulnerability…essentially the “human connection” that is so often lacking in communications between large corporations and their customers. — Celestia French
Makes so much sense! I was sceptical at first, given this book is now 3 years old and the world of marketing is moving at an incredible speed, but actually, after reading this book, it’s exactly the older principles we have forgotten and need to remind ourselves of. Well worth a read. — Harmonite
All about creating online brand! This book has got good strategies, ways, and methods of how to become an online brand with very low investment and what to do, what to follow. I recommend it to every person who is interested in building a brand. Trust me if you are building it with your friends or family. You need this book this will tell you your mistakes. I got mine. Thank you — Satyam