Show & Tell
The Most Valuable F*cking
Emails on Branding
Guaranteed to make you say: “I never thought of it that way.”
Real strategy. No fluff. No recycled LinkedIn takes. Just bold, brain-poking truths that make your brand impossible to ignore.
The Power of Purpose
Consider their "Don't Buy This Jacket" campaign. In 2011, Patagonia ran a full-page ad in The New York Times, urging consumers not to buy their products unless absolutely necessary. Counterintuitive? Absolutely. But it was perfectly aligned with their mission to reduce environmental impact.