In a world where innovation in men's grooming meant adding yet another blade to an already overcrowded razor, one company dared to ask: "What if we just... mailed you the damn blades?" ...

Consider their "Don't Buy This Jacket" campaign. In 2011, Patagonia ran a full-page ad in The New York Times, urging consumers not to buy their products unless absolutely necessary. Counterintuitive? Absolutely. But it was perfectly aligned with their mission to reduce environmental impact.