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The Most Valuable F*cking
Emails on Branding

Guaranteed to make you say: “I never thought of it that way.”

Real strategy. No fluff. No recycled LinkedIn takes. Just bold, brain-poking truths that make your brand impossible to ignore.

Shaving Away the Competition
Arnt Eriksen Arnt Eriksen

Shaving Away the Competition

In a world where innovation in men's grooming meant adding yet another blade to an already overcrowded razor, one company dared to ask: "What if we just... mailed you the damn blades?" ...

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