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Brands are the ‘Lingua Franca’ that shapes culture 
Arnt Eriksen Arnt Eriksen

Brands are the ‘Lingua Franca’ that shapes culture 

💥 Brands - The Global Lingua Franca! 🌐

It's time for us to redefine our approach to global branding. 🔄 The traditional cookie-cutter approach simply doesn't cut it anymore. It's time to embrace the nuances, the local flavours, and the power of cultural myths to truly connect with our consumers. 🌍💡

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